Channelplay Insights
Scaling a ₹100 Cr. Dairy Business: Durlabh Rawat on Farm-to-Table Ghee & Growth
Watch Channelplay Insights with Durlabh Rawat on scaling a dairy and ghee business, farm-to-table trust and growth execution.
Key learnings
- How solving a local problem first and focusing on one city can create the first strong base of traction.
- Why trust is a multiplier in food, and how consistency and transparency become long-term brand insurance.
- How discipline over motivation helps founders get through the uncertain middle stages of growth.
- What retail and channel teams can learn from hiring for hunger, ownership and a strong sense of self-identity.
Speaker profile
Durlabh Rawat is Founder of Barosi, an authentic food brand he has built since 2016. His background spans food entrepreneurship, team management, sales leadership with Mahindra and service leadership with Eicher, giving the conversation a practical lens on hiring, execution and scaling a trust-sensitive consumer business.
Company context
Barosi
Barosi presents itself as a pure, local and wholesome food brand. The discussion goes behind that positioning to explore how trust, city-by-city traction, operating discipline and retail execution support growth in a category where quality confidence matters every day.