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In the high-touch world of beauty and cosmetics, customer experience is everything. Brands need skilled Beauty Advisors who can represent their products flawlessly — and the tech tools to ensure they’re performing at their best. That’s where Channelplay ME and 1Channel step in.
With integrated retail tech, we empower brands to elevate in-store execution, enhance promoter performance, and drive measurable business outcomes.
1. Finding and retaining trained Beauty Advisors with local compliance (Visa/Iqama):
Hiring in the GCC requires local labor laws and visa formalities. Many brands struggle to find skilled, compliant staff who meet both retail and legal standards.
2. Lack of visibility into what’s happening on the shop floor:
Without real-time data, brands can’t monitor product placement, promoter presence, or campaign execution — leading to missed insights and lost revenue opportunities.
3. Inconsistent grooming & customer experience across locations:
Beauty is about brand image. Poor grooming or inconsistent presentation across stores affects customer trust and undermines premium positioning.
4. Poor tracking of sales KPIs, training, and daily attendance:
Many beauty brands lack systems to monitor promoter attendance, product knowledge, and sales conversions — causing performance gaps and accountability issues.
5. Missed sales targets due to under performing or unsupervised staff:
Without regular oversight, under performing promoters go unnoticed, causing slow-moving inventory, low upsell rates, and missed monthly targets.
1: Real-time Shelf & Display Monitoring – Know what your customers see:
Ensure products are perfectly placed, POSM is live, and shelves are never empty — with image uploads and instant store audit reports from the field.
2: Geo-tagged Attendance & Productivity Tracking:
Track when and where your Beauty Advisors check in, measure active working hours, and link productivity directly to store-level outcomes.
3: AI-Based Image Audits - Track grooming & hygiene standards daily:
Automated grooming checks ensure every advisor meets brand standards daily — minimizing manual effort and improving customer-facing quality.
4: Gamified KPIs & Dashboards - Motivate promoters and improve performance:
Turn targets into challenges. Use scoreboards, badges, and rankings to engage promoters and boost daily sales enthusiasm.
5: Training Progress & Knowledge Scores - Monitor team readiness in real-time:
Track product knowledge, quiz performance, and training completion to ensure every promoter is sales-ready before stepping onto the shopfloor.
We handle end-to-end hiring, including visa processing, onboarding, and deployment — so you focus on brand-building, not paperwork.
Our trainers upskill advisors with your brand’s rituals, ingredients, and sales language — ensuring confident, informed selling from day one.
Daily selfie uploads are checked by AI to flag grooming issues, uniform errors, and compliance risks — maintaining brand integrity.
A single point of contact ensures faster response, localized action plans, and smoother coordination between brand teams and on-ground execution.
We deploy teams who speak the language, understand the culture, and comply with each market’s regulations — ensuring smooth, compliant retail operations.
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