In today’s competitive Consumer Durables market, success at the point of sale depends on more than just great products — it needs the right people, technology, and execution.
Struggling to scale your sales in KSA, UAE, or across the GCC?
Channelplay ME helps Consumer Durable brands hire, deploy, and manage trained Promoters, Sales Reps, and Visual Merchandisers — fast and fully compliant. (Visa/Iqama/Payrolls)
Plus, our 1Channel Tech gives you real-time insights, attendance tracking, and 25–30% better performance.
People + Tech = Sales Growth.
We bring it all together. You get results — no hassle.
1: High Attrition & Poor Retention
Frequent staff turnover leads to constant rehiring, disrupting continuity and impacting brand experience at the point of sale.
2: Lack of In-Store Visibility
No real-time data on how your products are displayed or how promoters are performing across retail locations.
3: Inconsistent Promoter Performance
Without standardized training and monitoring, performance varies store-to-store, hurting brand image and conversion rates.
4: Compliance & Visa/Iqama Bottlenecks
Delays and complexity in managing local hiring, documentation, and legal compliance slow down go-to-market efforts.
5: No Real-Time Data to Act On
You can’t fix what you can’t see — most teams lack access to live dashboards and actionable field insights.
6: Disjointed Team Management
Managing promoters, merchandisers, and sales staff separately across regions drains resources and coordination bandwidth.
7: Limited Oversight on Grooming & Brand SOPs
Poor grooming or non-compliance with brand protocols often go unnoticed, affecting customer perception and sales quality.
1: Real-time Shelf & Display Monitoring – Know what your customers see:
Ensure products are perfectly placed, POSM is live, and shelves are never empty — with image uploads and instant store audit reports from the field.
2: Geo-tagged Attendance & Productivity Tracking:
Track when and where your Beauty Advisors check in, measure active working hours, and link productivity directly to store-level outcomes.
3: AI-Based Image Audits - Track grooming & hygiene standards daily:
Automated grooming checks ensure every advisor meets brand standards daily — minimizing manual effort and improving customer-facing quality.
4: Gamified KPIs & Dashboards - Motivate promoters and improve performance:
Turn targets into challenges. Use scoreboards, badges, and rankings to engage promoters and boost daily sales enthusiasm.
5: Training Progress & Knowledge Scores - Monitor team readiness in real-time:
Track product knowledge, quiz performance, and training completion to ensure every promoter is sales-ready before stepping onto the shopfloor.
We handle end-to-end hiring, including visa processing, onboarding, and deployment — so you focus on brand-building, not paperwork.
Our trainers upskill advisors with your brand’s rituals, ingredients, and sales language — ensuring confident, informed selling from day one.
Daily selfie uploads are checked by AI to flag grooming issues, uniform errors, and compliance risks — maintaining brand integrity.
A single point of contact ensures faster response, localized action plans, and smoother coordination between brand teams and on-ground execution.
We deploy teams who speak the language, understand the culture, and comply with each market’s regulations — ensuring smooth, compliant retail operations.
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