WEBINAR

Winning the Saudi Food and Beverage Shelf

Deepak Kaul
Ex General Manager
Coca Cola
Suhas Misra
Co Founder and Co CEO
Channelplay

Date: 25 of June, 2025
12:30 PM GST | 11:30 AM KSA Time | 2:00 PM IST

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AGENDA:

Market Pulse
Growth, trends & cultural shifts

Winning Moves
‍GTM localization, Promoter Deployment, Merchandising, Retail Tech

Why Execution Wins
How Channelplay delivers retail impact in KSA

Channel Deep Dive
‍HORECA, Modern & Traditional Trade, Q-Commerce

Join our exclusive webinar to explore ground-breaking retail execution strategies for beverage brands in Saudi Arabia

Mr. Kaul brings over 40 years of experience in the Consumer-Packaged Goods industry, recognized for his strategic leadership, business turnarounds, and cross-border operational excellence. His illustrious career includes key roles at global companies such as Coca-Cola, Johnson & Johnson, Kellogg’s, Nestlé, and Tiffany Foods, where he has driven rapid yet sustainable growth across diverse markets including India, Southeast Asia, the GCC, and South Africa.

A strategic architect and hands-on problem solver, Mr. Kaul possesses deep expertise in financial acumen, project-based execution, and leading large teams—having successfully managed organizations with over 9,000 associates. His passion lies in transforming complexity into opportunity and revitalizing underperforming entities into thriving profit centers. Respected for his negotiation skills, people-first leadership style, and long-term vision, Mr. Kaul remains a guiding force for businesses navigating growth and transformation in fast-evolving markets.

Why Attend?

Saudi Arabia’s food and beverage market is undergoing a rapid transformation driven by evolving consumer preferences, new retail formats, and a strong push for localization. Whether you’re a global brand looking to expand or a regional player aiming to strengthen your market presence, execution on the ground is the game-changer.

In this high-impact webinar, we decode what it really takes to succeed at the shelf — from understanding modern channel dynamics to deploying sales teams that drive measurable results.

What You'll Learn:

Market Pulse – Growth, Trends & Cultural Shifts

  • Uncover macroeconomic factors fueling Saudi Arabia's F&B boom.
  • Understand Gen Z-driven consumption trends and the rise of health-conscious, on-the-go formats.
  • Decode the cultural undercurrents shaping flavor, packaging, and brand expectations.

Channel Deep Dive – HORECA, Modern Trade, Traditional Trade & Q-Commerce

  • Identify growth opportunities across key retail channels in KSA.
  • Discover how beverage brands are adapting to HORECA revival and Q-Commerce disruption.
  • Learn how distribution differs between tier-1 supermarkets, convenience stores, and corner shops.

Winning Moves – GTM Localization, Promoter Deployment & Retail Tech

  • Get practical strategies to localize your Go-To-Market (GTM) playbook for Saudi Arabia.
  • See how trained in-store promoters and merchandisers are influencing consumer decisions.
  • Explore the role of real-time retail tech in tracking planogram compliance and stock availability.

Why Execution Wins – How Channelplay Delivers Retail Impact in KSA

  • Case studies on how Channelplay drives measurable in-store performance for F&B brands.
  • Learn about our tried-and-tested execution models built for Saudi’s unique retail fabric.
  • Explore our integrated suite of services: shelf audits, promoter staffing, retail data analytics, and more.

Why Attend?

Saudi Arabia’s food and beverage market is undergoing a rapid transformation driven by evolving consumer preferences, new retail formats, and a strong push for localization. Whether you’re a global brand looking to expand or a regional player aiming to strengthen your market presence, execution on the ground is the game-changer.

Who Should Attend?