Field teamsSupervisionReporting
Sales Team Outsourcing
Managed field sales teams for retail and channel programs, covering recruitment, training, supervision, payroll and reporting under one operating model.
View serviceChannelplay Services
Retail Execution Services Across the GCC
Choose the service that fits your program. Every card opens the right page, and Market Entry keeps its strategy, retail launch and distribution options visible from the same overview.
LaunchesIn-store demosCity coverage
Sales Promoters
Trained promoters for launches, in-store demonstrations and peak campaign days, backed by attendance control, visit proof and performance follow-up.
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Seasonal peaksEventsReplacements
Temp Staffing
Fast, structured staffing for seasons, exhibitions, events and short campaigns, with clean onboarding, measurable shifts and replacement support.
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PlanogramsPOSMPhoto proof
Visual Merchandising
Planogram execution, POSM deployment, display maintenance and photo-backed checks so the brand shows up correctly in every store.
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Store auditsMystery shoppingReporting
Retail Audit Services
Structured store audits for compliance, planograms, POSM, availability, pricing and mystery shopping with evidence and reporting.
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Shelf availabilityFEFOChilled categories
FMCG Merchandising
One combined service for fast-moving, fresh, chilled and frozen categories, joining shelf presence, stock visibility, FEFO rotation and wastage control.
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Saudi ArabiaUAEGCC
Market Entry Services
GCC market entry support from planning to execution: channel choices, retail launch, distribution model, field teams and governance routines.
View serviceWhy Channelplay
Faster Market Coverage
60k
Stores Covered
Measurable Sales Uplift
40%
Increase in Sales
Proven Across Industries
100+
Brands that Trust Us
Flawless Compliance
100%
Compliant with laws
Driving retail growth with the right people, smart technology, and flawless execution.
Our AI-driven insights empower smarter decision-making and faster action at scale.
Whether you’re a global giant or a fast-growing regional brand, our customised retail solutions are designed to meet the unique demands of the Middle East market. Trusted by 150+ global and regional brands, we turn retail challenges into measurable growth.
Our Services
Sales Team Outsourcing
12K+ Project employees
98%Placement Fit Across All Projects
50+Clients
Sales Team Outsourcing
Boost Sales with a Skilled Retail Workforce
We recruit, train, and manage professional sales teams who deliver your brand promise in-store. From staffing to performance management, we handle it all, so you can focus on growth.
Visual Merchandising
60K+Stores covered across 3500+ towns
40+Global brands that
trust us
Visual Merchandising
Turn Shoppers into Buyers
Our expert merchandisers ensure that your products are always well-displayed, brand-compliant, and optimised to convert shoppers into loyal customers.
Where We Operate
India
800, Udyog Vihar
Phase 5, Gurgaon,
Haryana - 122016
UAE
Meydan Grandstand,
6th floor, Meydan Road,
Nad Al Sheba, Dubai, UAE
KSA
Joud Center, Al-Salamaniyah Building,
King Abdulaziz Road, Building No. 1, First Floor,
Office No. 2, Riyadh, Kingdom of Saudi Arabia
Let’s build your next retail success story.
Talk to Our Retail Experts Today
Request a CustomGet a free, no-obligation consultation to explore how we can drive your sales, improve your in-store execution, and strengthen your brand visibility.
Programme scope and operating evidence
Clear operating details that help buyers assess Channelplay scope and programme fit.
GCC service coverageRetail execution, sales outsourcing, sales promoters, temporary staffing, visual merchandising, FMCG merchandising and market entry support.
Named operating regionsSaudi Arabia, United Arab Emirates and wider GCC programs, with city planning for Riyadh, Jeddah, Dammam, Khobar, Dubai, Abu Dhabi and Sharjah.
Program typesProduct launches, in-store demos, merchandising coverage, POSM deployment, store audits, sales campaigns and field reporting routines.
Governance proofChannelplay combines field teams, supervisors, reporting workflows, workforce administration and client review cadences.
Buyer questions
Channelplay Middle East supports outsourced sales teams, sales promoters, temporary retail staffing, visual merchandising, FMCG merchandising, market entry execution and retail technology across Saudi Arabia, UAE and GCC markets.
Programs can be planned around priority markets such as Riyadh, Jeddah, Dammam, Khobar, Dubai, Abu Dhabi and Sharjah, then expanded by retailer, category and store-count requirement.
Ask for field supervision routines, reporting examples, attendance controls, photo proof, issue escalation process, replacement process, compliance handling and category experience.