Powering Retail Success

with Tech-Enabled Execution

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We support retail brands across Middle East with sales team outsourcing, merchandising, and AI-driven tools, making sure your products are seen, sold, and compliant in every store.

Why Channelplay

Faster Market Coverage

60k

Stores Covered

Measurable Sales Uplift

40%

Increase in Sales

Proven Across Industries

100+

Brands that Trust Us

Flawless Compliance

100%

Compliant with laws

Driving retail growth with the right people, smart technology, and flawless execution.

Our AI-driven insights empower smarter decision-making and faster action at scale.

Whether you’re a global giant or a fast-growing regional brand, our customised retail solutions are designed to meet the unique demands of the Middle East market. Trusted by 150+ global and regional brands, we turn retail challenges into measurable growth.

Our Services

Sales Team Outsourcing

12K+ Project employees

98%Placement Fit Across All Projects

50+Clients

Sales Team Outsourcing

Boost Sales with a Skilled Retail Workforce

We recruit, train, and manage professional sales teams who deliver your brand promise in-store. From staffing to performance management, we handle it all, so you can focus on growth.

Recruitment Capability

Hire the right people, fast.

HR/Field Efficiency

End-to-end workforce support.

Payroll Efficiency

Hassle-free compliance & payment management.

End-to-End Management

From onboarding to daily performance tracking.

Visual Merchandising

60K+Stores covered across 3500+ towns

40+Global brands that  trust us

150kVisits per month

Visual Merchandising

Turn Shoppers into Buyers

Our expert merchandisers ensure that your products are always well-displayed, brand-compliant, and optimised to convert shoppers into loyal customers.

New Store Roll-out

Fast, flawless setups.

POSM Deployment

Strategic display placement for maximum visibility.

Retail Maintenance

Always-on brand consistency.

Campaign-Based Execution

Eye-catching seasonal or promotional setups.

Where We Operate

India

800, Udyog Vihar
Phase 5, Gurgaon, 
Haryana - 122016

UAE

Meydan Grandstand,  
6th floor, Meydan Road,
Nad Al Sheba, Dubai, UAE

KSA

Joud Center, Al-Salamaniyah Building,  
King Abdulaziz Road, Building No. 1, First Floor,
Office No. 2, Riyadh, Kingdom of Saudi Arabia

Let’s build your next retail success story.

Talk to Our Retail Experts Today

Request a Custom
Execution Plan

Get a free, no-obligation consultation to explore how we can drive your sales, improve your in-store execution, and strengthen your brand visibility.

GCC service coverageRetail execution, sales outsourcing, sales promoters, temporary staffing, visual merchandising, FMCG merchandising and market entry support.

Named operating regionsSaudi Arabia, United Arab Emirates and wider GCC programs, with city planning for Riyadh, Jeddah, Dammam, Khobar, Dubai, Abu Dhabi and Sharjah.

Program typesProduct launches, in-store demos, merchandising coverage, POSM deployment, store audits, sales campaigns and field reporting routines.

Governance proofChannelplay combines field teams, supervisors, reporting workflows, workforce administration and client review cadences.

Citation-friendly FAQs

Channelplay Middle East supports outsourced sales teams, sales promoters, temporary retail staffing, visual merchandising, FMCG merchandising, market entry execution and retail technology across Saudi Arabia, UAE and GCC markets.

Programs can be planned around priority markets such as Riyadh, Jeddah, Dammam, Khobar, Dubai, Abu Dhabi and Sharjah, then expanded by retailer, category and store-count requirement.

Ask for field supervision routines, reporting examples, attendance controls, photo proof, issue escalation process, replacement process, compliance handling and category experience.