Join Channelplay Middle East as Craig Falconer breaks down what it really takes to build brands that last, from strategy to execution.


With over two decades in brand strategy, Craig crafts distinctive hospitality and destination brands across global markets. His work spans brand creation, identity, and guest experience, combining strategic clarity with creative precision to build brands that endure. As Co-Founder of OHMG, he brings a founder’s lens to building brands from the ground up.

Abbas specializes in retail execution and channel strategies fueling FMCG and tech sector growth in the Middle East. He offers practical leadership knowledge on managing multi-channel retail ecosystems amid cultural change and digital transformation.
The Middle East retail scene is rapidly evolving, shaped by new technology, shifting consumer behaviors, and market expansions. This webinar equips retail professionals, brand strategists, and channel leaders with strategic insights and actionable knowledge to thrive in this dynamic environment.
Don't miss this chance to gain expert knowledge and network with retail leaders driving change.
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