Visual Merchandising Services in UAE & Saudi Arabia

We design, produce, and execute retail visual merchandising & POSM campaigns across Dubai, Abu Dhabi, Riyadh, and Jeddah - with full compliance, local on-ground teams, and proven results.

Request a Dubai PilotRequest a Riyadh Site Survey
Fully bilingual (Arabic & English), PDPL-compliant, backed by measurable KPIs.
14+
Years of retail execution experience
150k+
Visits per month
98%
Planogram Compliance achieved
60k+
Stores covered

Our GCC Presence

Channelplay is on-ground in both UAE & KSA - with local warehouses, field teams, and compliance-ready operations.
UAE: Dubai office + Jebel Ali warehouse - licensed & VAT-registered entity.
KSA: Riyadh hub + local execution partner - compliant with Saudization & mall approval processes.
Local Presence
Licensed offices in Dubai and Riyadh, staffed by regional experts
Results
120+ GCC stores merchandised & audited in the last 6 months
Compliance
Full alignment with UAE & Saudi PDPL, Saudization (Nitaqat), and local safety standards
Trusted By
FMCG, electronics, and lifestyle brands operating across the Middle East

Why Visual Merchandising Matters in GCC

Shoppers in the GCC are influenced by store presentation, cultural cues, and seasonal buying cycles. Brands that localize their visual merchandising - from Ramadan promotions to Arabic POSM - see higher basket sizes and repeat visits.

We make sure your products stand out in every store, mall, and hypermarket, ensuring both global brand consistency and local shopper relevance.

Our Services

We help brands stand out and sell more through flawless in-store execution, compliant displays, and real-time visibility.

POSM Deployment & Compliance Audits

Ensure 100% visibility across stores. Our field teams install and track Point-of-Sale Materials with dashboards showing compliance in real time.
Arabic/English POSM & artwork review
Live dashboards with photo audits
EXAMPLE:
Raised POSM compliance from 70% → 98% across 35 Riyadh outlets in 4 weeks

Fixture & Display Rollouts

From global display concepts to local production & mall approval, we handle end-to-end execution.
Certified & insured installation teams
Local sourcing to cut customs/VAT delays
SLA:
Displays live in 5–7 days across GCC cities

Planograms & In-Store Layout Design

We design layouts aligned with GCC shopping behaviors.
Shopper-flow analysis for malls & hypermarkets
Arabic script & bilingual creative integration
RESULTS:
+12% average basket size in Dubai & Jeddah pilot rollout

Seasonal & Campaign Merchandising

Ramadan, Eid, Back-to-School, Saudi National Day - seasonal campaigns matter. We localize campaigns with cultural sensitivity & Arabic messaging.
End-to-end design, production, and execution
Integrated with your global creative guidelines

Audit, Insights & Reporting

Our proprietary technology stack gives you full visibility:
Real-time dashboards with OSA%, planogram adherence, photo uploads
PDF/Excel exports for procurement & brand managers
Integration with BI tools & ERP if required

Deliverables You Receive

Every project comes with:
Coverage Report (CSV)
store list, install date, auditor, status
Photo Audit Pack (JPG/ZIP)
geotagged and timestamped
Signed Handover Form (PDF)
digital or physical
Compliance Report (PDF & Excel)
planogram score & OSA %
Optional Performance Snapshot
sales uplift, ATV, conversion rate - if client provides sales data

Proven Outcomes

How we measure results:
Baseline Period
4 weeks pre-rollout
Measurement Window
4 weeks post-rollout
Metrics
Conversion rate, ATV, Sales per sq m, Planogram compliance

Example Results:

Achievements from a UAE FMCG brand execution
Conversion Rate:
+16% (2.5% → 2.9%)
Average Transaction Value:
+8.8% (AED 81.1 → AED 88.3)
Planogram Compliance:
98% first-time-right installs

The Channelplay Tech Advantage

Unlike traditional staffing agencies, we combine people + proprietary tech:
Mobile apps for field audits (Arabic & English)
Automated alerts for non-compliance
See Our Technology in Action
Real-time GPS tagging and store visit logs
Executive dashboards customized for GCC KPIs

Compliance & Saudization

UAE PDPL & Saudi PDPL:

All store data & imagery handled under regional data protection laws

Saudization (Nitaqat):

We provide local hiring plans, reporting, and Saudi national staff integration

Insurance & Safety:

All installations covered by public liability & works insurance; teams trained on mall & municipality requirements

Invoicing:

VAT-compliant invoices issued in AED / SAR, with local contracting terms

Ready to see your brand stand out in GCC stores?
Start with a fixed-price pilot (10–25 stores) in Dubai or Riyadh.
Request Pilot ProgramTalk to an Expert

Frequently Asked Questions (FAQ)

Yes - all creative, POSM, and reports can be provided in both languages, including right-to-left (RTL) artwork.\
Yes. We recruit Saudi nationals into our field teams and provide compliance reports aligned with Nitaqat.
All imagery and data collected are stored & processed under UAE PDPL and Saudi PDPL laws. A Data Processing Addendum is available.
FMCG, electronics, fashion, beauty, and lifestyle brands. We work with both global and regional players.
Small campaigns: 1–2 weeks. Large fixture rollouts: 3–4 weeks, depending on scale and mall approvals.
On-Shelf Availability %, POSM Compliance %, Planogram Adherence, Time-to-Setup, Dwell Time uplift.

Contact Section

Dubai Office

Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, UAE
+971-56 800 0450

Riyadh Office

Joud Center, Al-Salamaniyah Building, 
King Abdulaziz Road, Riyadh, KSA
+966-55 183 9627