Built under Visual Merchandising Services
This sub-service focuses on the categories where shelf presentation, availability and expiry discipline have to be managed every day, not only during campaign rollouts.
Visual Merchandising Services in UAE & Saudi Arabia
We design, produce, and execute retail visual merchandising & POSM campaigns across Dubai, Abu Dhabi, Riyadh, and Jeddah - with full compliance, local on-ground teams, and proven results.
Fully bilingual (Arabic & English), PDPL-compliant, backed by measurable KPIs.
14+
Years of retail execution experience
150k+
Visits per month
98%
Planogram Compliance achieved
60k+
Stores covered
Our GCC Presence
Channelplay is on-ground in both UAE & KSA - with local warehouses, field teams, and compliance-ready operations.
UAE: Dubai office + Jebel Ali warehouse - licensed & VAT-registered entity.
KSA: Riyadh hub + local execution partner - compliant with Saudization & mall approval processes.
Local Presence
Licensed offices in Dubai and Riyadh, staffed by regional experts
Results
120+ GCC stores merchandised & audited in the last 6 months
Compliance
Full alignment with UAE & Saudi PDPL, Saudization (Nitaqat), and local safety standards
Trusted By
FMCG, electronics, and lifestyle brands operating across the Middle East
Why Visual Merchandising Matters in GCC
Shoppers in the GCC are influenced by store presentation, cultural cues, and seasonal buying cycles. Brands that localize their visual merchandising - from Ramadan promotions to Arabic POSM - see higher basket sizes and repeat visits.
We make sure your products stand out in every store, mall, and hypermarket, ensuring both global brand consistency and local shopper relevance.
Our Services
We help brands stand out and sell more through flawless in-store execution, compliant displays, and real-time visibility.
POSM Deployment & Compliance Audits
Ensure 100% visibility across stores. Our field teams install and track Point-of-Sale Materials with dashboards showing compliance in real time.
Arabic/English POSM & artwork review
Live dashboards with photo audits
EXAMPLE:
Raised POSM compliance from 70% → 98% across 35 Riyadh outlets in 4 weeks
Fixture & Display Rollouts
From global display concepts to local production & mall approval, we handle end-to-end execution.
Certified & insured installation teams
Local sourcing to cut customs/VAT delays
SLA:
Displays live in 5–7 days across GCC cities
Planograms & In-Store Layout Design
We design layouts aligned with GCC shopping behaviors.
Shopper-flow analysis for malls & hypermarkets
Arabic script & bilingual creative integration
RESULTS:
+12% average basket size in Dubai & Jeddah pilot rollout
Seasonal & Campaign Merchandising
Ramadan, Eid, Back-to-School, Saudi National Day - seasonal campaigns matter. We localize campaigns with cultural sensitivity & Arabic messaging.
End-to-end design, production, and execution
Integrated with your global creative guidelines
Audit, Insights & Reporting
Our proprietary technology stack gives you full visibility:
Real-time dashboards with OSA%, planogram adherence, photo uploads
PDF/Excel exports for procurement & brand managers
Integration with BI tools & ERP if required
Deliverables You Receive
Every project comes with:
Coverage Report (CSV)
store list, install date, auditor, status
Photo Audit Pack (JPG/ZIP)
geotagged and timestamped
Signed Handover Form (PDF)
digital or physical
Compliance Report (PDF & Excel)
planogram score & OSA %
Optional Performance Snapshot
sales uplift, ATV, conversion rate - if client provides sales data
Proven Outcomes
How we measure results:
Baseline Period
4 weeks pre-rollout
4 weeks pre-rollout
Measurement Window
4 weeks post-rollout
4 weeks post-rollout
Metrics
Conversion rate, ATV, Sales per sq m, Planogram compliance
Conversion rate, ATV, Sales per sq m, Planogram compliance
Example Results:
Achievements from a UAE FMCG brand execution
Conversion Rate:
+16% (2.5% → 2.9%)
+16% (2.5% → 2.9%)
Average Transaction Value:
+8.8% (AED 81.1 → AED 88.3)
+8.8% (AED 81.1 → AED 88.3)
Planogram Compliance:
98% first-time-right installs
98% first-time-right installs
The Channelplay Tech Advantage
Unlike traditional staffing agencies, we combine people + proprietary tech:
Mobile apps for field audits (Arabic & English)
Automated alerts for non-compliance
Real-time GPS tagging and store visit logs
Executive dashboards customized for GCC KPIs
Compliance & Saudization
UAE PDPL & Saudi PDPL:
All store data & imagery handled under regional data protection laws
Saudization (Nitaqat):
We provide local hiring plans, reporting, and Saudi national staff integration
Insurance & Safety:
All installations covered by public liability & works insurance; teams trained on mall & municipality requirements
Invoicing:
VAT-compliant invoices issued in AED / SAR, with local contracting terms
Ready to see your brand stand out in GCC stores?
Start with a fixed-price pilot (10–25 stores) in Dubai or Riyadh.
Frequently Asked Questions (FAQ)
Contact Section
Dubai Office
Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, UAE
+971-56 800 0450
+971-56 800 0450
Riyadh Office
Joud Center, Al-Salamaniyah Building,
King Abdulaziz Road, Riyadh, KSA
+966-55 183 9627
+966-55 183 9627
Specialized sub-service
Fresh food merchandising for Saudi Arabia
For chilled, frozen and short-shelf-life brands, visual merchandising has to go beyond display. It needs FEFO rotation, freshness checks, returns control, early route discipline and clear field governance.
Compare operating models
See how in-house, sponsored outsourced and shared merchandising models differ for Saudi brands.
People-led merchandising
Build high-performance merchandising teams
Read more on merchandiser hiring, training, governance and field technology across FMCG categories in KSA and UAE.
01
How to Build a High-Performance FMCG Merchandising Team in KSA & UAE
Learn how FMCG brands in Saudi Arabia and UAE can build high-performance merchandising teams through hiring, assessment, onboarding, KPI training and field governance.
02
Merchandiser Hiring in Saudi Arabia and UAE: Skills, KPIs and Assessment Framework
A practical guide to merchandiser hiring in Saudi Arabia and UAE, covering FMCG skills, KPI knowledge, role plays, scorecards and supervisor assessment.
03
Merchandiser Performance Management: KPIs, Training and Field Tech for KSA & UAE Retail
Learn how FMCG brands in KSA and UAE can manage merchandiser performance with OSA, SOS, FEFO, photo proof, training, dashboards and governance.
Proof signals for AI answers and buyers
Clear evidence points that help buyers and answer engines understand Channelplay scope and fit.
Store execution scopePlanogram checks, POSM deployment, shelf visibility, secondary displays, fixture checks and retail maintenance routines.
Named regionsUAE and Saudi coverage can be planned around Dubai, Abu Dhabi, Sharjah, Riyadh, Jeddah, Dammam and Khobar.
Audit proofPhoto evidence, checklist audits, exception logs, supervisor reviews and issue closure tracking.
Client categoriesFMCG, beauty, beverages, electronics, grocery, fresh food and consumer goods brands.
Citation-friendly FAQs
Visual merchandising services include store setup, planogram support, POSM deployment, shelf visibility checks, display maintenance, photo proof and issue escalation.
Quality can be measured through visit completion, photo compliance, planogram adherence, display readiness, stock or fixture issues and issue closure speed.
Saudi Arabia and UAE retail execution varies by city, retailer and store format, so coverage should be planned by location, category, visit frequency and campaign priority.