Aujan Coca-Cola needed a scalable, KPI-led field merchandising model for Vimto, Rani and Barbican across Saudi Arabia, with structured execution across general trade, discounters and modern trade.

8cities across KSA

200+stores in coverage

60+SKUs managed daily

Execution model at a glanceFrom field team deployment to client dashboard visibility

27+ member team

Team deploymentRecruitment, onboarding and brand induction for beverage merchandising teams.

Route controlDaily coverage plans across Riyadh, Jeddah, Makkah, Dammam and priority cities.

1Channel visibilityGeo-tagged attendance, SKU availability, photo proof and supervisor productivity.

KPI deliveryCoverage, availability and execution quality tracked against agreed client KPIs.

Client requirements

The beverage portfolio required multi-city execution, strong supervisor control, real-time operational visibility, measurable KPI delivery and a rollout model that could expand across provinces without losing store-level discipline.

Complex channel coverage

Execution had to work across general trade, discounters and modern trade, each with different store rhythms, SKU priorities and merchandising expectations.

Visibility at scale

The client needed route visibility, SKU-level availability tracking, supervisor productivity analytics and photo-based proof of execution.

Channelplay approach

Channelplay delivered and controlled the full execution engine: hiring, onboarding, brand induction, route planning, deployment, KPI tracking, field supervision and daily issue closure. The 1Channel platform acted as the technology backbone, giving the client complete visibility through live dashboards, geo-tagged attendance, SKU availability tracking, supervisor productivity analytics and real-time reporting.

The deployment covered Riyadh, Jeddah, Makkah, Khamis, Taif, Dammam, Hail and Buraidah, with a 27+ member team supporting the beverage portfolio and daily KPI delivery.

What the client could see

Store coverage and route completion by city
SKU-level availability and photo-validated execution
Supervisor productivity and daily field issue closure

Coverage8 cities

Stores200+

Team27+

ReportingLive

Results and impact

The programme replaced manual reporting with complete client visibility, created structured execution across GT and modern trade, and gave the client a scalable operating model where coverage, availability, productivity and supervisor action were managed against agreed KPIs.

Channelplay’s multi-brand beverage expertise helped the client manage availability, coverage and execution quality across a broad Saudi retail footprint, with field actions visible to stakeholders through the dashboard layer.

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Need scalable beverage merchandising across Saudi Arabia?