Enhancing Brand Visibility & Sales with Channelplay’s

Expert Visual Merchandising Solutions

Overview

Channelplay Middle East delivers end-to-end visual merchandising solutions to maximize your retail impact. Our expert team ensures Planogram compliance, real-time inventory tracking, and flawless POSM execution to enhance brand visibility and drive sales. Leveraging AI-powered analytics and a scalable workforce, we eliminate inefficiencies like inconsistent branding and stockouts. From digital signage roll-outs to smart store optimization, we help FMCG, electronics, and pharmaceutical brands dominate shelves with data-driven, locally tailored strategies for unbeatable in-store performance.

Industries We Serve

Why Optimize Your Retail Stores

1

Improve Sales Force Efficiency

Reduce downtime, enhance productivity, and increase revenue.

2

Best Sales force Optimization practices

Align your team with industry standards for better results.

3

Enhance Sales Force Performance

Deploy trained sales reps whohit targets consistently.

4

Use Advanced Sales Force Optimization Tools

AI-driven dashboards provide real-time insights into sales activities.

5

Implement Sales Force Optimization Techniques

Data-backed strategies forbetter conversions.

6

Track & Improve withSales Force Optimization

Measure performance and fine-tune strategies.

Our goal?

To help brands in the Middle East achieve high-impact, data-driven sales execution with minimum risk and maximum ROI.

Challenges in Middle East Retail Execution

  • Inefficient in-store merchandising execution

    Stores often look messy or outdated because planograms aren’t followed properly. Poor execution = lost sales & frustrated customers.

  • Lack of real-time inventory & compliance tracking

    No live updates mean empty shelves or overstocking. Brands lose sales when they can’t track what’s selling or missing.

  • Inconsistent branding across store locations

    Logos, colors, or displays vary by store, confusing customers. A weak brand image = weaker customer trust.

  • Limited trained workforce for POSM & fixture management

    Staff aren’t trained to set up displays or maintain fixtures, leading to broken or outdated promotions that don’t attract buyers.

  • Slow store rollout & digital signage deployment

    Delays in launching new stores or digital ads mean missed trends and revenue. Competitors move faster—brands get left behind.

Our Services – Enhancing Retail Excellence!

New Market Expansion & Lead Generation

  • Scalable & Flexible Sales Teams – Adapt quickly to new markets. 
  • Covering Market Research & Demand Forecasting – AI-driven insights for smarter expansion.
  • Remarkable Omnichannel Sales Execution - Integration across retail, e-commerce, and corporate sales.

B2B Sales & Account Management

  • Corporate Sales Teams – Selling solutio-ns for telecom, healthcare, fintech, and retail.
  • Strategic Account Management – Relationship building & key account growth.
  • CRM-Integrated Sales Force Optimization Software – Seamless customer data tracking.

Merchandiser Staffing & POSM Deployment

  • AI-powered reporting & real-time monitoring
  • Dynamic POSM & stock management solutions
  • SOS, planogram & competition tracking

AI-Powered Sales Force Tracking & Analytics

  • Sales Force Optimization Tools – Live dashboards & field tracking software. 
  • Predictive Sales Analytics – AI-driven insights for data-backed decisions. 
  • Performance-Based Incentive Tracking – Align sales rep performance with rewards. 

Merchandising & Retail Execution

  • Planogram Compliance & Stock Audits – AI-backed tracking ensures proper product placement.
  • POSM Deployment & Shelf Optimization – Improve brand visibility in high-traffic stores. 
  • Competitor Tracking & Share-of-Shelf Reports - Align sales rep performance with rewards. 

AI-Powered Sales Force Tracking & Analytics

  • Sales Force Optimization Tools – Live dashboards & field tracking software. 
  • Predictive Sales Analytics – AI-driven insights for data-backed decisions. 
  • Performance-Based Incentive Tracking – Align sales rep performance with rewards. 

Benefits of Sales Force with Channelplay ME

Outsourcing eliminates recruitment, training, and administrative expenses, reducing overhead while ensuring a skilled sales team ready to drive results without long-term commitments.

AI-driven insights for smarter decision-making

Advanced analytics predict trends, optimize shelf layouts, and identify high-performing stores - turning retail data into actionable growth strategies.

End-to-end retail execution across the Middle East

From merchandising to maintenance, we deliver seamless in-store solutions through our extensive regional network and local market expertise.

Reduced attrition with structured workforce engagement

Our training programs and career paths create motivated, long-term brand ambassadors who deliver consistent in-store excellence.

Compliance-driven execution for retail branding consistency

Automated audits and corrective workflows ensure every store maintains perfect planogram compliance and on-brand visual standards.

Why Choose Channelplay ME?

Regional Market Knowledge

Compliance with Saudization & local hiring laws.

Comprehensive Sales Execution

From lead generation to closing deals, we handle it all.

Proven Expertise

15+ years of experience in sales outsourcing across other regions of the world.

AI-Driven Solutions

Integrated sales force optimization software for smarter decision-making.

Scalable & Flexible Sales Models

Adapt quickly to market demands.

Regions We Cover

Success Stories How We Drive Sales Excellence

Optimizing Field Sales for a GlobalFMCG Brand

Challenge: High sales rep attrition & low
productivity.
Solution: AI-based sales force optimization tools forperformance tracking.
Impact
35%
sales growth
90%
sales team retention

Expanding Retail Sales for a LeadingElectronics Brand

Challenge: Inefficient in-store execution & inconsistentbranding.
Solution: AI-powered sales force optimization techniques for retail merchandising.
Impact
20%
boost in sales
98%
planogram compliance

Contact Us

Reach out to us today to discuss how we can ensure that all you dream for your brand is realised; in store, on shelf day in and day out.

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( Frequently Asked Questions ) FAQ

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What visual merchandising services do you offer?

We provide end-to-end solutions including merchandiser staffing, planogram compliance, POSM deployment, digital signage, retail audits, fixture maintenance, and new store rollouts.

How does AI improve visual merchandising?

Our AI tools analyze shelf data, predict stockouts, track compliance in real-time, and generate insights to optimize product placement and promotions.

Which regions do you cover in the Middle East?

We operate across UAE, KSA, and GCC with 100+ local partners for nationwide retail execution.

How quickly can you deploy merchandisers?

Our scalable workforce allows rapid deployment within 48-72 hours, tailored to your campaign or store requirements.

How do you ensure branding consistency across stores?

Through automated audits, real-time photo reporting, and compliance dashboards that flag deviations for immediate correction.