FMCG Merchandising Services in the Middle East

Transforming Retail Presence. Protecting Your Shelf. Elevating Your Sales.

Your products deserve perfect presence - every store, every aisle, every day. Channelplay Middle East delivers specialized FMCG merchandising services across modern trade, traditional trade, pharmacies, and convenience retail. We ensure your products are always available, perfectly displayed, planogram compliant, fresh, and winning the fight for share-of-shelf in highly competitive categories such as dairy, beverages, snacks, personal care, beauty, skincare, homecare, and more.

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Why FMCG Brands Need Specialized Merchandising in the Middle East?

The FMCG retail environment is extremely competitive. Brands lose millions annually due to poor execution at the shelf. Most problems occur inside the store, not inside your marketing plan.


‍Common pain points FMCG leaders face:
  • Out-of-Stock issues hidden until reported too late
  • Low Share of Shelf due to competitive crowding
  • Incorrect Product Facings and loss of brand blocking
  • Planogram Non-Compliance across key accounts
  • Limited Visibility with manual reporting and delayed field data
  • Expired or Near-Expired Inventory remaining unnoticed
  • Promotions not Launched on Time or implemented incorrectly
  • Freshness and FIFO lapses affecting product quality and brand trust
  • Inconsistent Execution across regions due to fragmented retail structures

Specialized merchandising solves this by providing:

Dedicated 
field resources
Technology-enabled audits
Near real-time store visibility
A structured execution framework
Data-backed recommendations
A single partner to manage multiple retailers and geographies

Our FMCG Merchandising Expertise

Delivering 100% on-shelf performance, backed by real-time retail intelligence.

Channelplay Middle East provides a complete suite of FMCG merchandising solutions that ensure your brand wins at the moment of purchase.

FIFO & Stock 
Rotation Audit
Protect product quality and reduce write-offs through systematic shelf rotation checks.
Promotion Setup & POSM Deployment
Execution of promotions, displays, gondolas, dump bins, and aisle branding - aligned with retailer expectations.
Competitive Intelligence Reporting
Pricing, secondary placements, share of shelf comparisons, display benchmarking, and promotion tracking.
Real-Time Data & Dashboards
Our proprietary technology delivers live insights, store photos, compliance scores, and heat maps to your dashboard.
Planogram Compliance Verification
AI-driven planogram checks ensure your approved layouts are executed consistently across all stores and markets.
Freshness & Expiry Management
Monitor expiry risk, identify aging inventory, and ensure FIFO adherence for perishable and semi-perishable categories.
Availability & Out-of-Stock Reporting
Instant alerts on missing SKUs, misplaced variants, and supply-chain blind spots.
Share of Shelf & Visibility Audit
Measure how much shelf you really own vs. category competitors using field reporting + AI image recognition.

Special Handling for Chilled, Fresh & Frozen Categories

Perfect execution for products that require temperature-sensitive care.

Fresh, chilled, and frozen food categories require faster execution, specialized handling, and higher operational control.

Channelplay Middle East deploys trained merchandisers who understand cold-chain protocols, store-level handling, and the operational requirements for managing temperature-sensitive products - ensuring safe, compliant, and timely replenishment without compromising product quality.

We manage delicate categories such as:
Chilled Beverages
Fresh Juices 
& Dairy
Frozen Foods
such as vegetables, snacks, ready meals, and meat
Ice-cream & Deep-Freeze Items
Short Shelf-life Items Requiring Rapid Rotation

What This Means for Your Brand

No temperature shock
‍during movement
Faster replenishment 

in high-velocity fresh categories
Reduced complaints 

on expiry, waste, and quality
Strict adherence
to freshness and FIFO
SKU-level control
across cold-storage bays
Trained staff
for frozen, chilled, and perishable goods
This capability ensures that products with strict freshness requirements receive the same level of excellence and compliance as ambient categories - something many traditional agencies cannot offer.

How We Deliver the Highest Merchandising Standards

1

Trained & Certified Field Teams

Promoters and merchandisers are trained specifically for FMCG dynamics - fresh categories, cosmetics, household goods, and more.
2

Technology-Driven Retail Execution

Image recognition, digital planograms, GPS tracking, time-stamped store visits, and instant dashboards.
3

Middle East-Wide Coverage

Modern trade, supermarkets, groceries, convenience stores, and pharmacies across UAE, KSA, Oman, Qatar and Bahrain.
4

SOP-Based Execution

Global best practices aligned with retail standards and adapted to regional store formats.
5

Transparent Reporting

Every activity is auditable - with photos, timestamps, KPIs, and manager-level escalations

Who We Serve

This service is designed for FMCG companies operating in categories such as:
Fresh Produce & Chilled Categories
Homecare & Household Products
Dairy & Milk Products
Beverages
(Juices, Energy Drinks, Carbonated Drinks, Water)
Snacks & Packaged Food
Personal Care
Cosmetics & Makeup
Skin Care
Baby Care
Hygiene Categories
Whether you’re an international manufacturer or a regional distributor, we ensure your brand wins at retail.

Value We 
Deliver

Upto 35% improvement in on-shelf availability
Better category share vs. competition
Reduced expiries and write-offs
Higher compliance with retailer KPIs
Real-time visibility across stores
Better ROI on trade spending

Our Technology Advantage

Most FMCG brands operate with dated, delayed and incomplete retail data. We built a technology ecosystem that changes that completely - giving you real-time, store-level truth without waiting for weekly consolidations or manual Excel updates.
A Smarter, Faster, More Reliable Way to Manage Retail Execution
Most FMCG brands operate with dated, delayed and incomplete retail data. We built a technology ecosystem that changes that completely - giving you real-time, store-level truth without waiting for weekly 
consolidations or manual 
Excel updates.
Real-Time Dashboards,
Not Reports
No more PDF attachments or end-of-week summaries.

Decision-making becomes faster, smarter, and proactive.
Digital Planogram Enforcement
Instead of relying on merchandisers’ interpretation, our platform compares actual shelf photos against your approved planograms using AI.
You see:
What’s compliant
What’s missing
What needs to be fixed immediately
This ensures every store feels like your “perfect store.”
GPS-Verified Field Execution
Every visit is tracked, validated, and time-stamped. You know exactly:
Which stores were visited
How much time was spent
What activities were completed
What issues were escalated
You get a fully auditable execution trail.
Photo-Driven Evidence for Every KPI
Every finding - expiry, share of shelf, promotion setup, FIFO - is supported by clear visual proof. No disputes. No assumptions. Just pure, verifiable retail truth.
Instant Escalation Engine
Critical issues such as out-of-stock, misplaced items, damaged POSM, or expiry risk trigger immediate alerts - allowing your sales or supply chain teams to act before the retailer notices the gap.

Why It Matters 
to FMCG Leaders

Our technology doesn’t just “show you data.” It protects revenue, reduces waste, and improves execution speed by giving your team the visibility they’ve always lacked.

It transforms your merchandising from:

Reactive
Predictive
Manual
Automated
Fragmented
Unified
Slow
Instant

Ready to Maximize Your On-Shelf Performance?

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