Winning in Saudi’s FMCG Market Takes More Than Just Great Products.
You need strong retail presence, perfect shelves, and local know-how. ChannelPlay is the GCC’s leading retail execution partner – helping FMCG brands launch, scale, and sell more in KSA with expertise in:
Visual Merchandising
Sales Outsourcing
Go-To-Market Strategies
Smart Retail Tech
People. Tech. Execution.
We bring everything you need to win on-ground in Saudi.
Difficulty finding and managing large merchandising teams:
Building and managing large-scale merchandising teams across KSA is time-consuming, resource-heavy, and challenging without a reliable local staffing and execution partner.
Lack of visibility & control over in-store performance:
Without real-time tracking tools, brands struggle to monitor on-ground availability, planogram compliance, and in-store execution, resulting in inconsistent performance and missed opportunities.
High cost and time in setting up in-house operations
Establishing your own sales team involves hiring, training, legal setup, and infrastructure — requiring major investment, long timelines, and ongoing operational overhead.
Gaps in compliance, iqama, GOSI & labor law:
Navigating Saudi Arabia’s complex labor laws, iqama requirements, and GOSI contributions can create major risks if not managed by experienced, locally compliant partners.
Struggling to drive offtake, availability& share of shelf:
Inadequate store presence and lack of trained field reps limit product visibility, reduce shelf share, and hinder sales velocity across key retail channels.
Deploy skilled merchandisers across KSA to ensure visibility, stock availability, planogram compliance, and flawless in-store execution.
Place trained sales promoters in key outlets to drive product trials, engage customers, and increase FMCG sales across Saudi Arabia. We hire, deploy, and manage everything for you: visas, iqamas, payroll, compliance, and KPIs
Optimize shelf presence with planogram execution, stock checks, and fast issue resolution using our proprietary retail execution technology.
Get end-to-end GTM planning, from distributor onboarding to compliance guidance, for a successful and compliant KSA market entry.
Leverage our field force management platform for real-time reporting, photo audits, compliance tracking, and data-driven retail decision-making.
Simplify business setup in KSA with help on licenses, operations, partnerships, and infrastructure tailored for FMCG brands.
Population Growth: The combined population of the GCC nations is projected to grow at a CAGR of 2.0%, reaching 62.2 million by 2027.
Rising Disposable Incomes: Economic stability and growth are leading to an increase in per capita income, boosting consumer spending on food.
Tourism Boom: The rebound in tourism activities is significantly contributing to the demand for diverse food offerings.
Health & Wellness Trends: Consumers are increasingly seeking healthier food options, driving demand for organic and plant-based products.
Digital Transformation: The proliferation of food delivery apps and online reservations is reshaping the F&B landscape.
Sustainability Initiatives: There is a growing emphasis on eco-friendly practices, such as local sourcing and reducing food waste.
Diverse Consumer Base: A mix of nationals and expatriates is creating demand for a wide range of cuisines and dining experiences
Technology Integration: The adoption of technology in food production and distribution is enhancing efficiency and meeting consumer expectations.
Sustainability: There's a shift towards sustainable practices, including organic farming and reduced food wastage.
Digital Platforms: The rise of online food delivery services is transforming the food service landscape.Data Insights Market
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